INTERNATIONAL SCIENTIFIC CONFERENCE IT'S ABOUT PEOPLE 2024–2025: Project Management, Strategic Communication Management, Web And Information Technologies: Peer-Reviewed Proceedings Book

The peer-reviewed proceedings book Project Management, Strategic Communication Management, Web And Information Technologies, edited by Dr Mladen Radujković, Dr. Božidar Veljković, Dr. Matej Mertik and Dr. Daniel Siter, bring together scholarly contributions presented at the 12th and 13th Annual “It’s About People” International Scientific Conferences of Europe’s Sciences and Arts Leaders and Scholars, held in 2024 and 2025 at the Alma Mater Europaea University. The volume, with 20 contributions, provides a comprehensive overview of contemporary challenges in project management, strategic communication, and web and information technologies during a period of accelerated social and technological transformation.

The section on project management reflects a shift from traditional methodological optimisation towards understanding projects as complex socio-technical processes. Particular emphasis is placed on the impact of artificial intelligence, quantum computing, and digital tools on collaboration, leadership, education of project managers, and sustainable project development. The contributions underline the growing need to redefine the role of humans, responsibility, and ethics in digitally driven project environments.

The strategic communication management section conceptualises communication as a fundamental social process shaping perceptions, attitudes, behaviours, and levels of trust among diverse publics. The papers address digital, political, organisational, and crisis communication—especially within healthcare systems—as well as sociolinguistic aspects of digital discourse and socially responsible communication practices. A shared focus lies on trust, transparency, and credibility in communication during health, social, and political crises, as well as in the context of sustainability and human rights.

The section on web and information technologies situates artificial intelligence and digital technologies within broader societal and ethical frameworks. Contributions explore applied AI, advanced data models, and digital systems in education, healthcare, and other applied contexts, highlighting the importance of human-centred technological development, interdisciplinary dialogue, and responsible innovation. Artificial intelligence is thus presented not merely as a technical tool, but as a socio-technical system embedded in human values and cultural contexts.

Overall, the peer-reviewed proceedings represent a significant scholarly contribution to understanding the interconnections between people, technology, and society, offering theoretical insights and empirical evidence relevant to researchers, professionals, and policymakers committed to sustainable, inclusive, and socially responsible development.